There are 3 Score Types that determine your position in the leaderboard and also utilize the rest of the components in a meaningful way.
Number of hyperlinks connected from other Phi Lands to your land.
Read the docs;
The amount of attention and visits your land receives.
Read the docs;
Land Power is calculated based on the total sum of EXP gained from Objects on your land.
Read the docs;
Active Score measures the amount of EXP claimed based on your wallet. This differs from Land Power Score which is based on the amount of EXP from objects placed on the land. Quest Objects obtained through trades or transfers would not affect the score.
Phi Active Rank Trophy Objects;